eCommerce & Online Store Setup using Magento

Middle Fork Software specializes in setting up and customizing online stores for small businesses and start-ups using the Magento eCommerce platform.

Why use Magento as the eCommerce platform for your online store?

Magento, an Ebay company, is the leading ECommerce shopping cart software package available today and has more than 200,000 installations. Magento is used by large, medium and small companies alike. This includes companies you'll recognize such as OfficeMax, Vizio, The North Face, Olympus, and Nike. And the best part for small businesses is all the Magento versions are loaded with features, and it can be inexpensive to set up. With a little help from Middle Fork Software, your online store can be up and running very soon.

Click here to view an online store demo that was built using Magento.

What features does Magento have?

Magento is packed with powerful features. The list below are just some of the highlights.

  • Powerful Marketing, Promotions and Conversion Tools
    • Display related products
    • Cross-sell on product pages
    • Up-sell items during checkout
    • Promotional Coupon Codes
    • Product Bundles
    • Wish lists that can be emailed to friends
    • Newsletter Management
    • Customer Database for CRM
  • Search Engine Optimization
    • Search Engine Friendly
    • Google Site Map
    • Auto-generated popular search terms page
    • Meta-information for products, categories and content pages
  • Flexible Site Management
    • Full control of the store from an administration panel
    • Extremely customizable design
    • Content Management System for informational pages
    • Batch import and export of products and customer information
    • CAPTCHA functionality to help prevent automated software from attempting fake logins.
  • Robust Catalog Management
    • Allows simple, configurable (e.g. size, color, etc), bundled and grouped products.
    • Create different price points for different customer groups, such as wholesalers adn retailers.
    • Virtual products
    • Enables downloadable/digital products with samples.
    • Inventory Management
    • Customer driven product sorting (price, brand, etc)
  • Intuitive Catalog and Product Browsing
    • Layered navigation
    • Search
    • Product comparisons
    • Recently viewed products
    • Product listing in grid or list format
    • Multiple images per product
    • Related Products
  • Checkout, Payment and Shipping
    • Saved shopping cart
    • Ship to multiple addresses, gift messages
    • SSL security
    • Credit card, Checks, Money Orders, Purchase Orders, and other payment methods
    • Shipping integration with label printing for all major carriers
    • On-site order tracking
  • Order Management
    • Order status, Re-orders
    • Print Invoices, packing slips and shipping labels
    • RSS feed of new orders
  • Customer Accounts
    • Account dashboard
    • Order status, Re-orders
    • Newsletter subscription management
  • Analytics and Reporting
    • Integrated with Google Analytics
    • Admin dashboard
    • Reports on how your store is operating : Sales Report, Abandoned Shopping cart report, Coupon usage report, Search terms, and many more

learn more

Call us at 208-918-0538 or email us at info@middleforksoftware.com and lets discuss how we can work together to launch your online business. Let Middle Fork Software make this a lot easier for you.

Quick Answers

How much does Magento cost?

There are several versions of Magento and each has different pricing structures, but a great starter is the Magento Go "Get Going" package which allows upto 100 products for only $15 a month.
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Are there transaction fees?

Magento does not charge transaction fees.

Can I try an online store built using Magento?

Yes. Try the demo store now.
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Can I update my online store front to list special events?

Yes! And you don't need to be an HTML programer either. (Although that wouldn't hurt.)

Can I sell digital downloads such as mp3 or ebooks?

Yes you can. You can even provide clips of music or video and parts of the digital download. In addition, you can can set how many times each item can be redownloaded after it is purchased.

How often can products be added to the online store?

As often as you like. Magento provides an administration console that allows new products and categories to be continually added, or removed.

Can shoppers leave comments and rate products?

Yes they can, if you want them too. You can even review each comment prior to it posting to the online store.

Can a store issue coupons and temporary discounts?

Yes it can. In addition, different pricing structures can be applied to multiple groups such as wholesalers and retailers.